Lead Insights & CRO

Job Purpose As our Lead Insights & CRO , you will sit at the intersection of data analytics, user experience, and business strategy. You aren’t just looking at what happened; you’re defining what happens next. You understand the full funnel and your goal is to maximize customer lifetime value through insights. You will define data driven tangible improvements for our website & app, whether it’s based on raw data or clear outcomes of our high velocity experimentation engine.  Core tasks and responsibilities Lead the team of 3-4 specialists with high visibility, (commercial) impact and fostering a collaborative culture by nurturing the technical and professional growth of the data analysts  Partner with commercial and product teams democratizing data and pro-actively support them in further optimisation to attract, convert, retain and maximize the value of existing customers -  Serve as the point of contact for the delivery of analytics and insights, the development of dashboards and detailed analysis of customer behavior with recommendations for optimization Analyze the full user journey to identify friction points; you’ll define hands-on improvements to our flow to drive immediate margin uplift Able to interpret and translate qualitative research (surveys, UX research) to understand the "why" behind the "what." Move beyond descriptive reporting into predictive analytics, utilizing machine learning to improve our funnel and Customer Lifetime Value (CLV).