Senior Director, Product Marketing (B2C)

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. We’re looking for a Senior Director, Product Marketing (B2C) to define and drive the end-to-end product marketing strategy for our consumer product portfolio. In this role, you will own the product positioning, go-to-market strategy, growth narrative, and lifecycle marketing approach to accelerate adoption, retention, and engagement across millions of travelers as well as partners such as airlines, government officials, corporate agencies etc. You will partner closely with Product, Growth Marketing, Operations, and external stakeholders to bring new products, features, and benefits to market and ensure they scale with clarity, consistency, and measurable impact.   What You’ll Do: Own end-to-end product marketing for CLEAR’s consumer product portfolio , setting positioning, differentiation, and go-to-market strategy driving aligned messaging, campaigns, success metrics, and cross-functional partnership with Product and Design. Plan and execute high-impact launches (airport expansions, new benefits, new product features as well as driving adop