PR & Earned Media Manager

About Creative Fabrica Creative Fabrica is a fast-growing AI platform that makes it easy for everyday consumers to create whatever they imagine, from images and videos to audio and 3D creations, using the latest generative AI models. About the role: This is a full-time, in-office role at our Amsterdam HQ, with an annual allowance of 30 work-from-anywhere days. Creative Fabrica is building a new generation of AI products in one of the fastest-moving and most competitive technology markets. We want to become a company that journalists, creators, newsletters and industry voices consistently talk about. That means going beyond traditional press releases - we want to create stories, launches, data, opinions and moments that are genuinely worth covering. As our PR & Earned Media Manager, you will own Creative Fabrica's earned-media presence and be responsible for increasing how often and how widely the company and our AI products are covered. You'll build relationships with journalists, newsletters, podcasts, creators and other influential voices across AI, technology and the creator ecosystem. This is not a traditional corporate communications role. You won't spend most of your time writing press releases or managing lengthy approval processes. Your job is to find compelling stories and get them in front of the right people. Sometimes the story is a major product launch; other times it comes from company data, an experiment, an industry trend, a strong opinion or an unusual ca