Lead of Customer Lifecycle & CRM

Our Team We believe travel can create citizens of the world. We spark moments of connection and transformation, giving people the freedom to explore openly and shape their own story.   With colleagues from more than 50 countries, our diversity sparks curiosity, insight, and a culture of openness, essential to understanding our travellers and one another.   We work in a flexible hybrid model from our Utrecht HQ and our homes across the Netherlands.   Just as travel is about discovery, we’re looking for people who want to go one stop further, joining a journey that inspires personal transformation through train travel.   We’re on the search for… We are building a more customer-centric growth engine, where longer-term value, retention and engagement matter as much as acquisition. This role will play a critical part in shaping and scaling our lifecycle marketing capabilities, turning customer insight into meaningful, measurable growth.   You will own the end-to-end lifecycle strategy, working across teams to design journeys that increase customer value while improving how we engage customers at every stage of their relationship with us.   Also, it's good to know that the team has agreed to meet in the office every Tuesday and Thursday, you will be expected to be in the office on these days to work side by side with your colleagues.   What you’ll be doing   Lifecycle Growth & Strategy   ·        De