Growth Marketing Specialist, Direct Mail

S'more about the team HelloFresh is looking for a Growth Marketing Specialist, Direct Mail to help drive the growth and performance of our Direct Mail channel across our Canadian brands: HelloFresh, Chefs Plate, and Factor. This is a hands-on role for someone who takes ownership of their work, thinks in numbers, and enjoys turning data into clear actions that drive growth. Reporting to the Growth Marketing Manager, you will be responsible for planning, executing, and optimizing Direct Mail acquisition campaigns that deliver against volume, CAC, ROI, and efficiency goals. You will help manage campaign operations from end to end, including audience planning, creative coordination, vendor management, budgeting, forecasting, execution, reporting, and post-campaign analysis. You will work closely with internal teams and external partners to improve channel performance, scale what works, and identify new opportunities for growth. If you are someone who holds yourself accountable to results, enjoys solving problems, and wants to directly influence customer acquisition, this role is for you. Lettuce share what this role will be responsible for Support the planning, execution, optimization, and A/B testing of Direct Mail acquisition campaigns, with a clear understanding of how your work ties to CAC, ROI, conversion, volume, and overall channel efficiency. Support the end-to-end campaign process across strategy, audience selection, print production, vendor coordination, deployment, bud