AB
AB InBev Nederland
Global Social Lead
About AB InBev AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa. Role Summary: The Global Social Lead serves as the primary strategic point of contact between a Global Brand team (Budweiser, Stella Artois, Corona, Michelob Ultra) and our in-house agency, draftLine. Embedded within draftLine, this role owns the day-to-day stewardship of the Global Brand’s social media ecosystem across always-on content, campaigns, and key tentpole moments. Through strong stakeholder leadership, the Lead helps translate brand objectives into integrated social plans and orchestrates cross-functional teams (Insights, Strategy, Creative, Production) to deliver high-quality, social-led work. Key Responsibilities: Cross-Functional Orchestration: Be the connective tissue between draftLine functions and partner agencies, enabling efficient and scalable ways of working and continuous improvement Social Prioritization, Intake, & Delivery Oversight: Lead all aspects of brand social planning and delivery, including intake, resourcing, prioritization, timelines, and execution standards alongside Project Management Brief Translation: Translate brand objectives into clear, actionable social briefs