General Manager - Head of Attraction

What is the Role? We’re looking for a dynamic full-time General Manager to serve as Head of Attraction for our store located in Chicago (Lincoln Park)!  This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more. What You’ll Do at CAMP Drive the Business Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency. Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities. Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits. Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP. Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit). Manage Operations & Maximize Performance Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations. Ensure product selection and displays align with premium visual standards, customer demand and season